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Product tour

It starts where most teams start: the client reviewing a cut and deciding. Then the rest of one client's video, from the plan to the report, in Shotread's sample workspace. Every screen below is a capture of Shotread running with sample data: the clients, videos and numbers are made up for the sample.

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Review

Review with the client, on the frame

Your team and the client comment on the exact frame, mark a region of it, and reply in threads; internal notes stay apart from the client's. Each new version keeps its history, and notes still open on an earlier version show on the newest one. Your team compares two versions side by side, with an overlay wipe or the difference, scrubbers in step. The client opens a link, types a name if they want, and comments: no account and no password. Then they approve, approve with changes, or request changes.

Client reviewSample data
A review of version 3 of a launch cut: the player with marked moments on the timeline, and comments pinned to timecodes with an AI note showing its evidence.
A review of version 3, with comments pinned to timecodes. Sample data.
VersionsSample data
The version stack of a cut with three versions, and two versions playing side by side with synced scrubbers.
Three versions, two of them side by side. Sample data.
The client's review linkSample data
What the client sees from a review link: the cut with a watermark of the reviewer's name, and buttons to approve, approve with changes or request changes.
What the client sees from the link, with no account. Sample data.

Not there yet: guests and client viewers cannot compare versions, and notes a client sends by WhatsApp or email are still copied in by hand. The full list is on switching from video review tools.

Start

What is waiting on you

Home shows what needs you today: cuts to send, approvals to give, posts that failed, and where every item stands. When you set up a workspace you say what your team mostly does. Production house mode, shown here, keeps the menu to the tools a production house uses; Show all tools brings the rest back.

HomeSample data
Shotread Home in the sample workspace, Production house mode: two items waiting on you, counts by stage, and a shorter menu.
Home in Production house mode, in the sample workspace. Sample data.
Plan

Plan each client's content

Every client's posts, videos and campaigns sit on one calendar, by month, week, list or board. Research finds competitors, outliers, formats and comments in each client's niche, and a Competitor Video Autopsy reads a competitor's video scene by scene, with the frame and the line behind each finding. A paid AI run shows its estimate before it starts.

CalendarSample data
The Shotread calendar for all clients in month view, with filters for clients, platforms, stages and owners.
The calendar across every client. Sample data.
ResearchSample data
The Research screen with tools for ideas, outliers, formats, keywords and comments, and a search for competitor channels.
Research for one client's niche. Sample data.
Competitor Video AutopsySample data
A Competitor Video Autopsy: the competitor's video with a scene map of frames, the estimate before the run, and a finding marked high confidence.
A Competitor Video Autopsy: the scene map, the estimate shown before the run, and a finding with its confidence. Sample data.

Not built yet: keyword search volume and difficulty scores. Some research tabs work with your own YouTube key. The full list is on switching from YouTube growth tools.

Make

Make it, with every file in one place

Each piece of content is one item with its client, campaign, owner, dates, platforms, versions and review, and one next step at the top. The Library holds every file per client. Uploads go from your browser straight to storage, never through Shotread's servers. A browser editor edits by transcript, adds captions and makes the sizes each platform needs, and exports the edit to Final Cut Pro, Premiere Pro and DaVinci Resolve formats.

Content itemSample data
A content item for a launch cut: client, campaign, stage, owner and dates, with the next step, waiting for the client's approval, at the top.
One content item, waiting for the client's approval. Sample data.
LibrarySample data
The Library: files by client and folder, with thumbnails, footage, scripts and audio, and filters for type, status and client.
The Library, by client and folder. Sample data.
Publish

Publish what was approved

A publishing queue per client, with scheduling, retries and failure alerts to the person who scheduled the post and a backup. Approval is set per client: where it is required, a post goes out only after it, and a change after approval cancels the approval.

PublishingSample data
The publishing queue: posts due in the next day, scheduled and failed counts, and queued posts with their networks and backup publisher.
The publishing queue. Sample data.

Waits for approvals: posting to YouTube, Instagram, TikTok, LinkedIn, Pinterest and Threads switches on when each platform approves Shotread's app; until then the queue says why a post cannot go out. X posting runs on your own X developer app and its paid X API access. The full list is on switching from social media tools.

Measure

Report to the client, with sources

Reports show where every number comes from and how fresh it is. Approving a report freezes its numbers before it goes to the client, by link or as a PDF. Each client has a portal with what waits for their decision, the approval history and every delivered file. Performance analysis says what moved together: correlation, not cause.

ReportSample data
A monthly client report with an executive summary, metrics compared with the month before, and the approval panel before sending.
A monthly report waiting for approval. Sample data.
Client portalSample data
The client portal for one client: a cut waiting for approval and files waiting for a decision, each with an open and decide button.
The client's portal. Sample data.

Waits for approvals: most outside data sources (ads, web analytics, social insights). The report builder is partly built. The full list is on switching from client reporting tools.

Grow

Campaigns and creators

Campaigns group content with goals, a timeline and a budget view. Creator campaigns give each creator tracked links and codes.

CampaignsSample data
The campaigns list: four client campaigns with dates, items, budgets and status, and a timeline below.
Campaigns across clients. Sample data.

Waits for a provider: creator discovery and audience data need a licensed creator data provider, and creator payouts need a payout provider. The full list is on switching from creator marketing tools.

Run the agency

Time, budgets and margins next to the work

Projects, resources, time, budgets, profitability, forecast, billing and sales sit beside the work they belong to. Margins appear only where revenue is set and every logged hour has a cost rate, and each number says where it comes from.

ProfitabilitySample data
Profitability by project: revenue, cost, gross margin and hours, with a breakdown of labour, contractors, media and software per project.
Profitability per project. Sample data.
Coming from another tool

Find your way from the tool you use

Pick the tool you used and Shotread lists what you did there, where it is in Shotread and whether it works today, in the order of the work. Move from another tool brings your data in: you check every mapping and a dry run before anything is written, and every import can be undone.

Coming from Frame.ioSample data
The in-app guide for people coming from Frame.io: counts by status, and each feature with where it is in Shotread and its status.
The guide for people coming from Frame.io, inside the app.
Move from another toolSample data
Move from another tool: pick the tool you are leaving, grouped by social planning, review, YouTube research and reporting tools.
Move from another tool. Sample data.

The same lists, for all 44 tools, are on this site: switching to Shotread.

See it for yourself

Shotread is in private beta. Ask for access, or ask us to walk you through it with your own workflow in mind. Which page fits your team: production houses, agencies, in-house teams.

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