Coming from social media tools
For each tool: what you did there, where it is in Shotread and whether it works today, in the order of the work: plan, make, review, publish, measure, grow and run the agency.
What each status means
- Works in Shotread
- Checked in Shotread and works.
- Works with your own account
- Works when you connect your own account or key with that provider. The line under it names the account.
- Waits
- Needs an approval or a provider Shotread does not have yet. The line under it names which. Until then the screen in Shotread says why.
- Partly built
- Part of it works. The line under it says what is missing.
- Not built yet
- Shotread does not do this today.
- Not verified yet
- Not part of the last check, so this page makes no claim about it.
Coming from Sprout Social
Works in Shotread: 16 Works with your own account: 3 Waits for an approval or provider: 22 Partly built: 14 Not verified yet: 1
In the app, Move from another tool has a Sprout Social preset for bringing your data in.
Make 8 features
| What you did in Sprout Social | Where it is in Shotread | Status |
|---|---|---|
| Canva integration (import designs) | Workflow, Canva; Library import | Waits Waits for Canva's review of Shotread's Canva Connect integration and the owner's Canva app. |
| Required tags and data integrity rules before publishing | Workflow, Publishing rules; Publishing gate | Works in Shotread |
| AI reply drafts, sentiment and smart categories | AI, Assist | Partly built Missing: sentiment and categories in the inbox. |
| Sentiment, share of voice, volume trends, spike alerts, smart categories, AI summaries | AI, Sentiment | Partly built Missing: sentiment stored on mentions (no trend, filter or report metric); smart categories only inside one AI run (Shotread credits or the client's own Gemini key); other networks wait for a provider. |
| Brand health and competitor mention benchmarking | AI, Sentiment | Waits Waits for a licensed listening provider for other networks. |
| AI insights and narrative summaries in reports | AI, Summary | Partly built Missing: summaries per section, summaries in scheduled drafts. |
| Brand safety screening of creator content (visual and audio) | AI, Brand safety | Partly built Missing: screening a creator's past content before contracting (button disabled), ongoing monitoring; Instagram and TikTok only by uploading the file. |
| AI agents that run workflows (monitoring agents, project health agents) | AI, Agent | Works in Shotread |
Publish 24 features
| What you did in Sprout Social | Where it is in Shotread | Status |
|---|---|---|
| Best time to post | Publishing, Compose | Waits Waits for each network's app review (Meta, TikTok, LinkedIn, Google): best time is computed from the linked account's own history (12 posts or more). |
| Publish queue: schedule, cancel and retry, each post sent once, failures sent to the publisher and a backup | Publishing | Works in Shotread |
| Composer with per-network copy, limits, first comment, link, time zones, approval gate | Publishing, Compose | Partly built Missing: post previews, picking from the Library, Canva or Drive, inserting saved captions, UTM builder, image editor; a post must belong to a content item. |
| YouTube: upload and schedule videos with title, description, tags, thumbnail, playlist, brand partner | Publishing | Waits Waits for Google verification of youtube.upload. |
| Instagram: feed, carousel, Reels (audio, cover, user and product tags, collab), Stories | Publishing, Compose | Waits Waits for Meta app review (instagram_content_publish). |
| Facebook Pages: posts, Reels, Stories, targeting | Publishing, Compose | Partly built Missing: multi-photo posts; audience targeting is set in Facebook. |
| LinkedIn: company and personal posts, document (PDF carousel), video | Publishing, Compose | Waits Waits for LinkedIn Community Management API approval. |
| X: posts, threads, media | Publishing, Compose | Works with your own account Works with the customer's own X developer app (pay per use): text and threads post directly, cost shown. |
| Reddit owned-subreddit posting and Snapchat publishing | Publishing, Compose | Partly built Missing: Snapchat posting (a manual reminder only). |
| Connection health per network: renewed sign-ins, plain error reasons, automatic retries that never post twice, and a manual fallback with a publisher and a backup | Publishing | Works in Shotread |
| Unified inbox for YouTube comments with sync, dedupe, rule labels, priority | Inbox | Works in Shotread |
| Comments and DMs from Instagram, Facebook, TikTok, LinkedIn, X, Threads | Inbox | Waits Waits for Meta, LinkedIn and TikTok app review; X mentions need the customer's X app. |
| Assignment, status, snooze, SLA timers, collision detection, internal notes, canned replies | Inbox | Works in Shotread |
| Reply from the tool | Inbox | Waits Waits for Google verification (youtube.force-ssl) and Meta approval. |
| Helpdesk handoff (Salesforce Service Cloud, Zendesk) | Inbox | Works with your own account Works with the agency's own Zendesk, Salesforce or HubSpot account: a ticket is created and linked on the thread (one way; checked on a test copy of each service). |
| Review management (Google Business Profile and app store reviews) | Inbox; Operations desk, Care | Waits Waits for Google Business Profile API access and Google Play verification. |
| Paid ad comment care (TikTok and Meta ad comments) | Inbox; Operations desk, Care | Waits Waits for Meta app review (ads_read, pages_manage_engagement) and TikTok comment management approval. |
| Team performance and response-time reporting | Inbox | Works in Shotread |
| Turn a comment into a content idea or task | Inbox | Works in Shotread |
| Employee advocacy: curated content feeds by team/role/region, share tracking, UTM, leaderboard | Publishing, Advocacy; Advocate share page | Partly built Missing: grouping by role, Instagram, RSS or topic curation, a mobile app, potential reach; a share is counted from the share dialog, not a confirmed post. |
| Boost organic posts and Advantage+ targeting from the tool | Publishing, Boosts | Partly built Missing: boosting from inside Shotread and targeting (by design, Shotread never buys ads). |
| Earned media value for advocacy with the method and rate source shown | Publishing, Advocacy, Report | Works in Shotread |
| Advocacy newsletter digest and web push to advocates who opt in | Publishing, Advocacy, Groups; Advocate share page | Waits Waits for Shotread's mail provider and web push keys (VAPID). |
| Reddit owned-community care in the inbox on the customer's own Reddit app | Inbox, Care settings > Social sources | Works with your own account Works with the customer's own Reddit app once Reddit approves it. |
Measure 5 features
| What you did in Sprout Social | Where it is in Shotread | Status |
|---|---|---|
| Saved listening queries on YouTube with baseline and new-match alerts | Listening | Works in Shotread |
| Listening across Reddit, TikTok hashtags, Instagram, Facebook, X, Bluesky, news and web | Listening | Waits Waits for a licensed listening provider (none chosen), Reddit commercial approval and approval of the GDELT host. |
| Spike and anomaly alerts, share of voice, top content and authors, export, report metric, create idea/task/risk, analyze linked video | Listening | Works in Shotread |
| Organic social analytics for Instagram, Facebook, TikTok, LinkedIn, Pinterest, X | A report | Waits Waits for a platform-wide switch and each network's app review (Meta, TikTok, LinkedIn, Pinterest; X on the customer's paid app). |
| Listening top authors, mention to competitor set or tracked trend, listening in public API and MCP | Listening | Works in Shotread |
Grow 4 features
| What you did in Sprout Social | Where it is in Shotread | Status |
|---|---|---|
| Earned media value and creator campaign metrics (posts, views, engagements, reach, EMV, potency, frequency) | Creator operations, Content | Partly built Missing: reach, potency, frequency, CPM and CPE. |
| Creator discovery search (380M+ profiles), lookalikes, influential fans | Creators, Discover | Waits Waits for a licensed creator data provider (Modash licence chosen by the owner) and the agency's own Modash API account. |
| Inbound creator applications page | Creator application page | Partly built Missing: an accept or decline email, more than one page per campaign. |
| Paying creators (bank transfer, 180+ countries, currency conversion, compliance, tax forms) | Creator operations, Payments | Waits Waits for a payout provider chosen by the owner (Payoneer candidate) and the agency's own payout account. |
Run the agency 12 features
| What you did in Sprout Social | Where it is in Shotread | Status |
|---|---|---|
| Cross-platform social benchmarking (IG, TikTok, LinkedIn, FB, X) | Platform, Goals | Waits Waits for a licensed benchmarking provider or Meta and TikTok approval. |
| Ads performance reporting (Google, Meta, TikTok, LinkedIn) | Integrations, Connectors | Waits Waits for Meta app review (ads_read), TikTok for Business, LinkedIn Marketing API access and Google Ads API access. |
| SSO and SCIM provisioning | Platform, Security | Waits Waits for Auth0 Enterprise connections and SCIM (an Auth0 plan cost). |
| Data retention controls and platform data compliance (30-day YouTube data refresh rule) | Operations desk, Retention and organization | Works in Shotread |
| Support access: a reason, a time limit, Owner approval, read only by default, a banner, it ends on its own or when revoked; emergency access is logged and announced, and every request is audited | Platform, Support access | Works in Shotread |
| Session list and revoke | Platform, Security | Waits Waits for the sign-in provider (Auth0) setup and a switch Shotread turns on for every workspace. |
| Approvals, inbox and calendar usable on a phone | My work; Inbox; Calendar; Guest review link; Operations desk | Works in Shotread |
| Notifications grouped by client and by content/campaign, priority, actionable links, per-kind mute | The notifications bell; Notifications | Works in Shotread |
| Email immediate (batched), daily and weekly digests | Notifications | Waits Waits for Shotread's mail provider (SMTP or Resend). |
| Move from another tool: import its files or pull through its API, saved column mappings, a dry run before anything is written, undo an import in one step, and a record of every import | Move from another tool; An import; Settings, Import | Partly built Missing: importers for most review tools (only Frame.io, and its versions are links back to Frame.io), Wrike, Scoro and Notion; Modash brings creators only; real export columns not checked for every preset. |
| Plan entitlements enforced in code (seats, clients, social profiles, storage, listening queries, tracked creators, report connectors, automation runs, live events) with usage meters | Finance, Plan; Settings, Plan and credits | Not verified yet Not checked: the enforcement suites change platform-wide settings and were not run; the plan usage meters show in Finance. |
| Grounded AI auto-replies: confidence and escalation, auto-send or draft per rule and network, one reply per conversation, opt-outs, quiet hours, cooldown, disclosure, language handling, A/B variants, dry run and analytics; Google review replies always wait for approval (server-enforced) | Operations desk, Care | Waits Waits for each platform's reply API approval (Meta, TikTok, YouTube force-ssl). |
Across Shotread 3 features
| What you did in Sprout Social | Where it is in Shotread | Status |
|---|---|---|
| Mobile app for planning, approvals and inbox | Across Shotread | Partly built Missing: native iOS and Android apps (not planned); push needs Shotread's web push keys. |
| Push notifications | Settings, Notifications | Waits Waits for Shotread's web push keys (VAPID pair, owner config). |
| Global search across clients, brands, people, creators, campaigns, content, assets, reviews, comments, reports, tasks, listening, inbox, community, automations, settings | Search and commands (Ctrl K) | Partly built Missing: forms and time entries in search; slow on large workspaces under load. |
Coming from Hootsuite
Works in Shotread: 24 Works with your own account: 1 Waits for an approval or provider: 16 Partly built: 10 Not built yet: 1
In the app, Move from another tool has a Hootsuite preset for bringing your data in.
Plan 1 feature
| What you did in Hootsuite | Where it is in Shotread | Status |
|---|---|---|
| Multi-client calendar with Month, Week, List, Board top views and more views (Clients, Campaigns, Grid, Backlog, Capacity), remembered per person | Calendar | Works in Shotread |
Make 7 features
| What you did in Hootsuite | Where it is in Shotread | Status |
|---|---|---|
| Content items with stage lifecycle (idea to complete), owners, due dates, duplicate, archive, audit log | Content; A content item | Works in Shotread |
| AI caption and post generation with brand voice | AI, Captions | Works in Shotread |
| Bulk scheduling and CSV import of posts | Workflow, Bulk posts | Works in Shotread |
| Trend forecasting for planning (90 days ahead / future trends) | Workflow, Trends | Waits Waits for a licensed trend data provider (none chosen). |
| AI reply drafts, sentiment and smart categories | AI, Assist | Partly built Missing: sentiment and categories in the inbox. |
| Sentiment, share of voice, volume trends, spike alerts, smart categories, AI summaries | AI, Sentiment | Partly built Missing: sentiment stored on mentions (no trend, filter or report metric); smart categories only inside one AI run (Shotread credits or the client's own Gemini key); other networks wait for a provider. |
| Brand health and competitor mention benchmarking | AI, Sentiment | Waits Waits for a licensed listening provider for other networks. |
Review 2 features
| What you did in Hootsuite | Where it is in Shotread | Status |
|---|---|---|
| Multi-step approval workflow (internal, client, final sign-off; serial or parallel; named approvers; due dates; reminders; escalation) | A review; The approval bar on items | Works in Shotread |
| External client approval without login | Guest review link; Client portal | Partly built Missing: the post itself (copy per network, first comment, hashtags, time) on the guest link. |
Publish 21 features
| What you did in Hootsuite | Where it is in Shotread | Status |
|---|---|---|
| Reply approval for inbox responses | Inbox | Waits Waits for each platform's reply permission (app review). |
| Publish queue: schedule, cancel and retry, each post sent once, failures sent to the publisher and a backup | Publishing | Works in Shotread |
| Composer with per-network copy, limits, first comment, link, time zones, approval gate | Publishing, Compose | Partly built Missing: post previews, picking from the Library, Canva or Drive, inserting saved captions, UTM builder, image editor; a post must belong to a content item. |
| YouTube: upload and schedule videos with title, description, tags, thumbnail, playlist, brand partner | Publishing | Waits Waits for Google verification of youtube.upload. |
| TikTok: video and photo posts with privacy, duet/stitch settings | Publishing, Compose | Waits Waits for TikTok's Content Posting audit (until then posts are private). |
| LinkedIn: company and personal posts, document (PDF carousel), video | Publishing, Compose | Waits Waits for LinkedIn Community Management API approval. |
| X: posts, threads, media | Publishing, Compose | Works with your own account Works with the customer's own X developer app (pay per use): text and threads post directly, cost shown. |
| Threads: text, image, video, carousel, alt text, topic tags, reply controls | Publishing, Compose | Waits Waits for Meta app review (threads_content_publish). |
| Platform capabilities: per network, the post types, limits, fields and the state of its connection | Publishing, Platform capabilities | Works in Shotread |
| YouTube Community posts with approval and Studio hand-off | Community | Works in Shotread |
| Direct comment moderation on YouTube (hide, hold, delete) | Inbox | Not built yet Not built: no hide, hold or delete call exists, so verification alone would not add it. |
| Connection health per network: renewed sign-ins, plain error reasons, automatic retries that never post twice, and a manual fallback with a publisher and a backup | Publishing | Works in Shotread |
| Unified inbox for YouTube comments with sync, dedupe, rule labels, priority | Inbox | Works in Shotread |
| Comments and DMs from Instagram, Facebook, TikTok, LinkedIn, X, Threads | Inbox | Waits Waits for Meta, LinkedIn and TikTok app review; X mentions need the customer's X app. |
| Assignment, status, snooze, SLA timers, collision detection, internal notes, canned replies | Inbox | Works in Shotread |
| Reply from the tool | Inbox | Waits Waits for Google verification (youtube.force-ssl) and Meta approval. |
| Team performance and response-time reporting | Inbox | Works in Shotread |
| Employee advocacy: curated content feeds by team/role/region, share tracking, UTM, leaderboard | Publishing, Advocacy; Advocate share page | Partly built Missing: grouping by role, Instagram, RSS or topic curation, a mobile app, potential reach; a share is counted from the share dialog, not a confirmed post. |
| Boost organic posts and Advantage+ targeting from the tool | Publishing, Boosts | Partly built Missing: boosting from inside Shotread and targeting (by design, Shotread never buys ads). |
| Earned media value for advocacy with the method and rate source shown | Publishing, Advocacy, Report | Works in Shotread |
| Advocacy newsletter digest and web push to advocates who opt in | Publishing, Advocacy, Groups; Advocate share page | Waits Waits for Shotread's mail provider and web push keys (VAPID). |
Measure 3 features
| What you did in Hootsuite | Where it is in Shotread | Status |
|---|---|---|
| Saved listening queries on YouTube with baseline and new-match alerts | Listening | Works in Shotread |
| Listening across Reddit, TikTok hashtags, Instagram, Facebook, X, Bluesky, news and web | Listening | Waits Waits for a licensed listening provider (none chosen), Reddit commercial approval and approval of the GDELT host. |
| Spike and anomaly alerts, share of voice, top content and authors, export, report metric, create idea/task/risk, analyze linked video | Listening | Works in Shotread |
Run the agency 15 features
| What you did in Hootsuite | Where it is in Shotread | Status |
|---|---|---|
| Approval modes per client (none, optional, required) and multi-level sequential chains | Settings, Approvals; The approval bar on items | Works in Shotread |
| Automated replies, keyword DM flows, virtual agents | Operations desk, Care, Automated replies | Waits Waits for each platform's reply and DM permission (Meta, TikTok, YouTube force-ssl). |
| Inbox permission levels per account and per team | Operations desk, Care, Inbox permissions; Inbox | Works in Shotread |
| Integrations: every service shows its real state, keys are stored encrypted, you sign in to each service, sync jobs and health | Integrations; Integrations, Connectors | Works in Shotread |
| Public API and MCP connector for agencies | Platform, API | Partly built Missing: write actions (the API and the MCP server are read only). |
| Roles, custom roles and access per client, enforced on Shotread's server | Settings, Team | Works in Shotread |
| Audit log with filter and CSV export | Settings, Audit log | Works in Shotread |
| SSO and SCIM provisioning | Platform, Security | Waits Waits for Auth0 Enterprise connections and SCIM (an Auth0 plan cost). |
| Data retention controls and platform data compliance (30-day YouTube data refresh rule) | Operations desk, Retention and organization | Works in Shotread |
| Support access: a reason, a time limit, Owner approval, read only by default, a banner, it ends on its own or when revoked; emergency access is logged and announced, and every request is audited | Platform, Support access | Works in Shotread |
| Session list and revoke | Platform, Security | Waits Waits for the sign-in provider (Auth0) setup and a switch Shotread turns on for every workspace. |
| Approvals, inbox and calendar usable on a phone | My work; Inbox; Calendar; Guest review link; Operations desk | Works in Shotread |
| Move from another tool: import its files or pull through its API, saved column mappings, a dry run before anything is written, undo an import in one step, and a record of every import | Move from another tool; An import; Settings, Import | Partly built Missing: importers for most review tools (only Frame.io, and its versions are links back to Frame.io), Wrike, Scoro and Notion; Modash brings creators only; real export columns not checked for every preset. |
| Grounded AI auto-replies: confidence and escalation, auto-send or draft per rule and network, one reply per conversation, opt-outs, quiet hours, cooldown, disclosure, language handling, A/B variants, dry run and analytics; Google review replies always wait for approval (server-enforced) | Operations desk, Care | Waits Waits for each platform's reply API approval (Meta, TikTok, YouTube force-ssl). |
| Automations cover the events of every part of Shotread (about 20 triggers, 13 conditions and 17 actions) | Automations | Partly built Missing: triggers for forms, tickets, time entries, projects, deals and estimates. |
Across Shotread 3 features
| What you did in Hootsuite | Where it is in Shotread | Status |
|---|---|---|
| Post-approval change invalidates approval | The approval bar on items | Works in Shotread |
| Mobile app for planning, approvals and inbox | Across Shotread | Partly built Missing: native iOS and Android apps (not planned); push needs Shotread's web push keys. |
| Push notifications | Settings, Notifications | Waits Waits for Shotread's web push keys (VAPID pair, owner config). |
Coming from Planable
Works in Shotread: 24 Works with your own account: 1 Waits for an approval or provider: 15 Partly built: 11
In the app, Move from another tool has a Planable preset for bringing your data in.
Plan 4 features
| What you did in Planable | Where it is in Shotread | Status |
|---|---|---|
| Multi-client calendar with Month, Week, List, Board top views and more views (Clients, Campaigns, Grid, Backlog, Capacity), remembered per person | Calendar | Works in Shotread |
| Instagram feed grid preview of planned posts | Calendar, Grid | Partly built Missing: drag to rearrange or reschedule, more than 12 tiles, the live feed (waits for Meta app review, instagram_basic). |
| Calendar at scale: items paged by date window, 20,000-item timing check | Calendar | Works in Shotread |
| Real-time collaborative scripts and briefs with comments, versions and approvals | Scripts and briefs; A script or brief | Partly built Missing: documents outside a client, kinds other than script and brief, nested pages, databases, public pages, search over documents. |
Make 5 features
| What you did in Planable | Where it is in Shotread | Status |
|---|---|---|
| Content items with stage lifecycle (idea to complete), owners, due dates, duplicate, archive, audit log | Content; A content item | Works in Shotread |
| AI caption and post generation with brand voice | AI, Captions | Works in Shotread |
| AI reply drafts, sentiment and smart categories | AI, Assist | Partly built Missing: sentiment and categories in the inbox. |
| Sentiment, share of voice, volume trends, spike alerts, smart categories, AI summaries | AI, Sentiment | Partly built Missing: sentiment stored on mentions (no trend, filter or report metric); smart categories only inside one AI run (Shotread credits or the client's own Gemini key); other networks wait for a provider. |
| Stage-aware content item tabs; one obvious next action | A content item | Works in Shotread |
Review 2 features
| What you did in Planable | Where it is in Shotread | Status |
|---|---|---|
| Multi-step approval workflow (internal, client, final sign-off; serial or parallel; named approvers; due dates; reminders; escalation) | A review; The approval bar on items | Works in Shotread |
| External client approval without login | Guest review link; Client portal | Partly built Missing: the post itself (copy per network, first comment, hashtags, time) on the guest link. |
Publish 21 features
| What you did in Planable | Where it is in Shotread | Status |
|---|---|---|
| Best time to post | Publishing, Compose | Waits Waits for each network's app review (Meta, TikTok, LinkedIn, Google): best time is computed from the linked account's own history (12 posts or more). |
| Publish queue: schedule, cancel and retry, each post sent once, failures sent to the publisher and a backup | Publishing | Works in Shotread |
| Composer with per-network copy, limits, first comment, link, time zones, approval gate | Publishing, Compose | Partly built Missing: post previews, picking from the Library, Canva or Drive, inserting saved captions, UTM builder, image editor; a post must belong to a content item. |
| YouTube: upload and schedule videos with title, description, tags, thumbnail, playlist, brand partner | Publishing | Waits Waits for Google verification of youtube.upload. |
| Instagram: feed, carousel, Reels (audio, cover, user and product tags, collab), Stories | Publishing, Compose | Waits Waits for Meta app review (instagram_content_publish). |
| Facebook Pages: posts, Reels, Stories, targeting | Publishing, Compose | Partly built Missing: multi-photo posts; audience targeting is set in Facebook. |
| TikTok: video and photo posts with privacy, duet/stitch settings | Publishing, Compose | Waits Waits for TikTok's Content Posting audit (until then posts are private). |
| LinkedIn: company and personal posts, document (PDF carousel), video | Publishing, Compose | Waits Waits for LinkedIn Community Management API approval. |
| X: posts, threads, media | Publishing, Compose | Works with your own account Works with the customer's own X developer app (pay per use): text and threads post directly, cost shown. |
| Threads: text, image, video, carousel, alt text, topic tags, reply controls | Publishing, Compose | Waits Waits for Meta app review (threads_content_publish). |
| Pinterest: pins and idea pins to boards | Publishing, Compose | Waits Waits for Pinterest Standard access (pins:write). |
| Google Business Profile posts | Publishing, Compose | Waits Waits for Google Business Profile API access (default quota is zero). |
| Platform capabilities: per network, the post types, limits, fields and the state of its connection | Publishing, Platform capabilities | Works in Shotread |
| YouTube Community posts with approval and Studio hand-off | Community | Works in Shotread |
| Composer validation of every field and browser-measured media before scheduling | Publishing, Compose | Works in Shotread |
| Unified inbox for YouTube comments with sync, dedupe, rule labels, priority | Inbox | Works in Shotread |
| Comments and DMs from Instagram, Facebook, TikTok, LinkedIn, X, Threads | Inbox | Waits Waits for Meta, LinkedIn and TikTok app review; X mentions need the customer's X app. |
| Assignment, status, snooze, SLA timers, collision detection, internal notes, canned replies | Inbox | Works in Shotread |
| Reply from the tool | Inbox | Waits Waits for Google verification (youtube.force-ssl) and Meta approval. |
| Review management (Google Business Profile and app store reviews) | Inbox; Operations desk, Care | Waits Waits for Google Business Profile API access and Google Play verification. |
| Turn a comment into a content idea or task | Inbox | Works in Shotread |
Measure 4 features
| What you did in Planable | Where it is in Shotread | Status |
|---|---|---|
| Saved listening queries on YouTube with baseline and new-match alerts | Listening | Works in Shotread |
| Organic social analytics for Instagram, Facebook, TikTok, LinkedIn, Pinterest, X | A report | Waits Waits for a platform-wide switch and each network's app review (Meta, TikTok, LinkedIn, Pinterest; X on the customer's paid app). |
| Campaign impact view (approvals, time to approval, publish output, spend) | Impact | Works in Shotread |
| Listening top authors, mention to competitor set or tracked trend, listening in public API and MCP | Listening | Works in Shotread |
Grow 1 feature
| What you did in Planable | Where it is in Shotread | Status |
|---|---|---|
| Campaigns grouping content with goals and budget view | A campaign, Campaign metrics | Works in Shotread |
Run the agency 9 features
| What you did in Planable | Where it is in Shotread | Status |
|---|---|---|
| Research API and MCP server | Platform, API | Partly built Missing: write tools, competitor sets and live research tools in the workspace MCP server. |
| Separate client/brand workspaces with client-level isolation | Clients; A client | Works in Shotread |
| Approval modes per client (none, optional, required) and multi-level sequential chains | Settings, Approvals; The approval bar on items | Works in Shotread |
| AI search visibility (brand mentions in AI answers) | Operations desk, Channel and AI visibility | Waits Waits for an AI visibility data provider chosen by the owner. |
| Public API and MCP connector for agencies | Platform, API | Partly built Missing: write actions (the API and the MCP server are read only). |
| SSO and SCIM provisioning | Platform, Security | Waits Waits for Auth0 Enterprise connections and SCIM (an Auth0 plan cost). |
| Export all of the workspace's data (secrets left out), and delete the workspace with 14 days to cancel; then it is purged and every connection is revoked | Platform, Data and privacy | Works in Shotread |
| Approvals, inbox and calendar usable on a phone | My work; Inbox; Calendar; Guest review link; Operations desk | Works in Shotread |
| Move from another tool: import its files or pull through its API, saved column mappings, a dry run before anything is written, undo an import in one step, and a record of every import | Move from another tool; An import; Settings, Import | Partly built Missing: importers for most review tools (only Frame.io, and its versions are links back to Frame.io), Wrike, Scoro and Notion; Modash brings creators only; real export columns not checked for every preset. |
Across Shotread 5 features
| What you did in Planable | Where it is in Shotread | Status |
|---|---|---|
| Post-approval change invalidates approval | The approval bar on items | Works in Shotread |
| Mobile app for planning, approvals and inbox | Across Shotread | Partly built Missing: native iOS and Android apps (not planned); push needs Shotread's web push keys. |
| Push notifications | Settings, Notifications | Waits Waits for Shotread's web push keys (VAPID pair, owner config). |
| Primary navigation of eight jobs plus My work; More work holds the rest including Agency Operations | The menu | Works in Shotread |
| Global search across channels, videos/cuts, research, keywords and invoices | Search and commands (Ctrl K) | Works in Shotread |
Coming from Later
Works in Shotread: 19 Waits for an approval or provider: 13 Partly built: 10
In the app, Move from another tool has a Later preset for bringing your data in.
Plan 3 features
| What you did in Later | Where it is in Shotread | Status |
|---|---|---|
| Multi-client calendar with Month, Week, List, Board top views and more views (Clients, Campaigns, Grid, Backlog, Capacity), remembered per person | Calendar | Works in Shotread |
| Instagram feed grid preview of planned posts | Calendar, Grid | Partly built Missing: drag to rearrange or reschedule, more than 12 tiles, the live feed (waits for Meta app review, instagram_basic). |
| Calendar at scale: items paged by date window, 20,000-item timing check | Calendar | Works in Shotread |
Make 9 features
| What you did in Later | Where it is in Shotread | Status |
|---|---|---|
| Usage rights per asset with expiry callouts and notifications | A file in the Library, Rights; Library, Rights ending | Works in Shotread |
| Creator storefront pages | Workflow, Storefront sales | Partly built Missing: catalog products with images and prices, creator-picked products, tracked clicks on picks. |
| Content items with stage lifecycle (idea to complete), owners, due dates, duplicate, archive, audit log | Content; A content item | Works in Shotread |
| AI caption and post generation with brand voice | AI, Captions | Works in Shotread |
| Bulk scheduling and CSV import of posts | Workflow, Bulk posts | Works in Shotread |
| Trend forecasting for planning (90 days ahead / future trends) | Workflow, Trends | Waits Waits for a licensed trend data provider (none chosen). |
| Content repurposing between brands and saved captions/hashtag sets | Workflow, Captions and hashtags | Partly built Missing: inserting hashtag sets from the composer. |
| Brand health and competitor mention benchmarking | AI, Sentiment | Waits Waits for a licensed listening provider for other networks. |
| Collect user-generated content with rights requests | A file in the Library, Rights; Library, Rights | Partly built Missing: a rights request to the creator (link or email to accept terms), collecting Instagram mentions or hashtag posts. |
Review 1 feature
| What you did in Later | Where it is in Shotread | Status |
|---|---|---|
| External client approval without login | Guest review link; Client portal | Partly built Missing: the post itself (copy per network, first comment, hashtags, time) on the guest link. |
Publish 9 features
| What you did in Later | Where it is in Shotread | Status |
|---|---|---|
| Best time to post | Publishing, Compose | Waits Waits for each network's app review (Meta, TikTok, LinkedIn, Google): best time is computed from the linked account's own history (12 posts or more). |
| Publish queue: schedule, cancel and retry, each post sent once, failures sent to the publisher and a backup | Publishing | Works in Shotread |
| Composer with per-network copy, limits, first comment, link, time zones, approval gate | Publishing, Compose | Partly built Missing: post previews, picking from the Library, Canva or Drive, inserting saved captions, UTM builder, image editor; a post must belong to a content item. |
| YouTube: upload and schedule videos with title, description, tags, thumbnail, playlist, brand partner | Publishing | Waits Waits for Google verification of youtube.upload. |
| Instagram: feed, carousel, Reels (audio, cover, user and product tags, collab), Stories | Publishing, Compose | Waits Waits for Meta app review (instagram_content_publish). |
| TikTok: video and photo posts with privacy, duet/stitch settings | Publishing, Compose | Waits Waits for TikTok's Content Posting audit (until then posts are private). |
| Pinterest: pins and idea pins to boards | Publishing, Compose | Waits Waits for Pinterest Standard access (pins:write). |
| Composer validation of every field and browser-measured media before scheduling | Publishing, Compose | Works in Shotread |
| Unified inbox for YouTube comments with sync, dedupe, rule labels, priority | Inbox | Works in Shotread |
Measure 4 features
| What you did in Later | Where it is in Shotread | Status |
|---|---|---|
| Saved listening queries on YouTube with baseline and new-match alerts | Listening | Works in Shotread |
| Listening across Reddit, TikTok hashtags, Instagram, Facebook, X, Bluesky, news and web | Listening | Waits Waits for a licensed listening provider (none chosen), Reddit commercial approval and approval of the GDELT host. |
| Client report builder from real workspace data with templates | Reports; A report | Partly built Missing: pie, bar and pacing charts, cover page, themes. |
| Organic social analytics for Instagram, Facebook, TikTok, LinkedIn, Pinterest, X | A report | Waits Waits for a platform-wide switch and each network's app review (Meta, TikTok, LinkedIn, Pinterest; X on the customer's paid app). |
Grow 1 feature
| What you did in Later | Where it is in Shotread | Status |
|---|---|---|
| Track UGC usage rights and expiry | Creator operations, Rights | Works in Shotread |
Run the agency 12 features
| What you did in Later | Where it is in Shotread | Status |
|---|---|---|
| Cross-platform social benchmarking (IG, TikTok, LinkedIn, FB, X) | Platform, Goals | Waits Waits for a licensed benchmarking provider or Meta and TikTok approval. |
| Separate client/brand workspaces with client-level isolation | Clients; A client | Works in Shotread |
| Approval modes per client (none, optional, required) and multi-level sequential chains | Settings, Approvals; The approval bar on items | Works in Shotread |
| Ads reporting (Google, Meta, TikTok, LinkedIn) read only | Integrations, Connectors; Reports, Metric block | Waits Waits for Google Ads API access, Meta app review (ads_read), TikTok for Business and LinkedIn Advertising API access. |
| Ads performance reporting (Google, Meta, TikTok, LinkedIn) | Integrations, Connectors | Waits Waits for Meta app review (ads_read), TikTok for Business, LinkedIn Marketing API access and Google Ads API access. |
| Monthly AI credit budgets per client with hard cap and usage ledger | Settings, Budgets; Agency Operations, Budgets | Works in Shotread |
| Roles, custom roles and access per client, enforced on Shotread's server | Settings, Team | Works in Shotread |
| Enforce 2FA for the workspace | Platform, Security | Waits Waits for a sign-in provider (Auth0) setting and a switch Shotread turns on for every workspace. |
| Export all of the workspace's data (secrets left out), and delete the workspace with 14 days to cancel; then it is purged and every connection is revoked | Platform, Data and privacy | Works in Shotread |
| Approvals, inbox and calendar usable on a phone | My work; Inbox; Calendar; Guest review link; Operations desk | Works in Shotread |
| AI credits: the price shown before each run, a budget check, one charge per run and an automatic refund when a run fails | Platform, AI | Works in Shotread |
| Move from another tool: import its files or pull through its API, saved column mappings, a dry run before anything is written, undo an import in one step, and a record of every import | Move from another tool; An import; Settings, Import | Partly built Missing: importers for most review tools (only Frame.io, and its versions are links back to Frame.io), Wrike, Scoro and Notion; Modash brings creators only; real export columns not checked for every preset. |
Across Shotread 3 features
| What you did in Later | Where it is in Shotread | Status |
|---|---|---|
| Link in bio page with per-link click counts | Publishing, Link in bio | Partly built Missing: feed grid with per-post links, images, logo, button styles, email capture, UTM per link, custom domain. |
| Mobile app for planning, approvals and inbox | Across Shotread | Partly built Missing: native iOS and Android apps (not planned); push needs Shotread's web push keys. |
| Primary navigation of eight jobs plus My work; More work holds the rest including Agency Operations | The menu | Works in Shotread |
Coming from Metricool
Works in Shotread: 9 Works with your own account: 2 Waits for an approval or provider: 17 Partly built: 13 Not built yet: 1
In the app, Move from another tool has a Metricool preset for bringing your data in.
Plan 1 feature
| What you did in Metricool | Where it is in Shotread | Status |
|---|---|---|
| Multi-client calendar with Month, Week, List, Board top views and more views (Clients, Campaigns, Grid, Backlog, Capacity), remembered per person | Calendar | Works in Shotread |
Make 5 features
| What you did in Metricool | Where it is in Shotread | Status |
|---|---|---|
| Cloud storage sources (Google Drive, Dropbox, OneDrive/SharePoint; Box not built) | Library, Sources | Waits Waits for each provider's app approval (Google Drive verification, Dropbox, Microsoft). |
| Canva integration (import designs) | Workflow, Canva; Library import | Waits Waits for Canva's review of Shotread's Canva Connect integration and the owner's Canva app. |
| AI caption and post generation with brand voice | AI, Captions | Works in Shotread |
| Bulk scheduling and CSV import of posts | Workflow, Bulk posts | Works in Shotread |
| Content repurposing between brands and saved captions/hashtag sets | Workflow, Captions and hashtags | Partly built Missing: inserting hashtag sets from the composer. |
Publish 15 features
| What you did in Metricool | Where it is in Shotread | Status |
|---|---|---|
| Best time to post | Publishing, Compose | Waits Waits for each network's app review (Meta, TikTok, LinkedIn, Google): best time is computed from the linked account's own history (12 posts or more). |
| Publish queue: schedule, cancel and retry, each post sent once, failures sent to the publisher and a backup | Publishing | Works in Shotread |
| YouTube: upload and schedule videos with title, description, tags, thumbnail, playlist, brand partner | Publishing | Waits Waits for Google verification of youtube.upload. |
| Instagram: feed, carousel, Reels (audio, cover, user and product tags, collab), Stories | Publishing, Compose | Waits Waits for Meta app review (instagram_content_publish). |
| Facebook Pages: posts, Reels, Stories, targeting | Publishing, Compose | Partly built Missing: multi-photo posts; audience targeting is set in Facebook. |
| TikTok: video and photo posts with privacy, duet/stitch settings | Publishing, Compose | Waits Waits for TikTok's Content Posting audit (until then posts are private). |
| X: posts, threads, media | Publishing, Compose | Works with your own account Works with the customer's own X developer app (pay per use): text and threads post directly, cost shown. |
| Threads: text, image, video, carousel, alt text, topic tags, reply controls | Publishing, Compose | Waits Waits for Meta app review (threads_content_publish). |
| Pinterest: pins and idea pins to boards | Publishing, Compose | Waits Waits for Pinterest Standard access (pins:write). |
| Google Business Profile posts | Publishing, Compose | Waits Waits for Google Business Profile API access (default quota is zero). |
| Bluesky, Twitch publishing | Publishing, Compose | Works with your own account Works with the customer's own Bluesky app password for text and link cards; images and video are a manual step. |
| Direct comment moderation on YouTube (hide, hold, delete) | Inbox | Not built yet Not built: no hide, hold or delete call exists, so verification alone would not add it. |
| Unified inbox for YouTube comments with sync, dedupe, rule labels, priority | Inbox | Works in Shotread |
| Comments and DMs from Instagram, Facebook, TikTok, LinkedIn, X, Threads | Inbox | Waits Waits for Meta, LinkedIn and TikTok app review; X mentions need the customer's X app. |
| Reply from the tool | Inbox | Waits Waits for Google verification (youtube.force-ssl) and Meta approval. |
Measure 6 features
| What you did in Metricool | Where it is in Shotread | Status |
|---|---|---|
| Client report builder from real workspace data with templates | Reports; A report | Partly built Missing: pie, bar and pacing charts, cover page, themes. |
| Shared report link and print-to-PDF | Shared report link | Works in Shotread |
| PowerPoint export | A report | Partly built Missing: goals, alerts, forecast, benchmarks, organic social, AI summary and file blocks export only as a pointer to Shotread; metric slides have no chart. |
| Scheduled automated report sending | Reports, Schedules | Partly built Missing: daily, biweekly and quarterly cadences, day, time and time zone (sends at 09:00 server time); email waits for Shotread's mail provider. |
| Organic social analytics for Instagram, Facebook, TikTok, LinkedIn, Pinterest, X | A report | Waits Waits for a platform-wide switch and each network's app review (Meta, TikTok, LinkedIn, Pinterest; X on the customer's paid app). |
| Report assistant from a natural-language instruction to inspectable report blocks, and scheduled grounded AI analyses | A report; Reports, AI assistant | Partly built Missing: daily or one-time schedules, questions across all clients, saved prompts, file uploads. |
Run the agency 14 features
| What you did in Metricool | Where it is in Shotread | Status |
|---|---|---|
| Research API and MCP server | Platform, API | Partly built Missing: write tools, competitor sets and live research tools in the workspace MCP server. |
| Separate client/brand workspaces with client-level isolation | Clients; A client | Works in Shotread |
| Automated replies, keyword DM flows, virtual agents | Operations desk, Care, Automated replies | Waits Waits for each platform's reply and DM permission (Meta, TikTok, YouTube force-ssl). |
| Data connectors and one store of client metrics, each number with its source (AgencyAnalytics lists 85+ integrations) | Integrations, Connectors | Partly built Missing: most integrations (13 reporting adapters, none live yet), a notice when the 50,000-row cap cuts. |
| Bring any data in: CSV or Excel upload, Google Sheets, a pull from any web API, an incoming webhook, SQL or BigQuery | Integrations, Connectors | Partly built Missing: SQL and BigQuery (nothing in Shotread runs those queries yet); Google Sheets waits for Google verification. |
| Ads reporting (Google, Meta, TikTok, LinkedIn) read only | Integrations, Connectors; Reports, Metric block | Waits Waits for Google Ads API access, Meta app review (ads_read), TikTok for Business and LinkedIn Advertising API access. |
| Looker Studio / Data Studio connector and public reporting API | Platform, API | Partly built Missing: a Looker Studio connector. |
| Ads performance reporting (Google, Meta, TikTok, LinkedIn) | Integrations, Connectors | Waits Waits for Meta app review (ads_read), TikTok for Business, LinkedIn Marketing API access and Google Ads API access. |
| Zapier and Make apps | Operations desk, Zapier and Make | Waits Waits for the Zapier and Make directory reviews. |
| Integrations: every service shows its real state, keys are stored encrypted, you sign in to each service, sync jobs and health | Integrations; Integrations, Connectors | Works in Shotread |
| Public API and MCP connector for agencies | Platform, API | Partly built Missing: write actions (the API and the MCP server are read only). |
| AI credits: the price shown before each run, a budget check, one charge per run and an automatic refund when a run fails | Platform, AI | Works in Shotread |
| Move from another tool: import its files or pull through its API, saved column mappings, a dry run before anything is written, undo an import in one step, and a record of every import | Move from another tool; An import; Settings, Import | Partly built Missing: importers for most review tools (only Frame.io, and its versions are links back to Frame.io), Wrike, Scoro and Notion; Modash brings creators only; real export columns not checked for every preset. |
| Grounded AI auto-replies: confidence and escalation, auto-send or draft per rule and network, one reply per conversation, opt-outs, quiet hours, cooldown, disclosure, language handling, A/B variants, dry run and analytics; Google review replies always wait for approval (server-enforced) | Operations desk, Care | Waits Waits for each platform's reply API approval (Meta, TikTok, YouTube force-ssl). |
Across Shotread 1 feature
| What you did in Metricool | Where it is in Shotread | Status |
|---|---|---|
| Link in bio page with per-link click counts | Publishing, Link in bio | Partly built Missing: feed grid with per-post links, images, logo, button styles, email capture, UTM per link, custom domain. |
From Shotread's feature ledger. The other tools' features were read from their official pages between 2026-10-07 and 2026-10-13, and those tools may have changed since. Each status was checked in Shotread between 2026-10-31 and 2026-11-01; a feature that was not part of that check says Not verified yet. Product names are trademarks of their owners; Shotread is not affiliated with or endorsed by them.
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